You’re out. You hit up the first set you see with a buddy. They don’t know you guys at all, but a couple of minutes pass and they love you guys and they are all over you. They’re asking you questions, she’s moving in closer, touching your chest, and keeps trying to get to know you. It was only 20min ago that she was standing aloof without a care for anyone else, but now she’s trying to win your approval, trying to figure out what you like/dislike, and trying to impress you. She’s itching to be part of your world and she’s changing herself in hopes of getting in.



Similar thing happens on a far bigger level…. it’s weird, but maybe lately you’ve been noticing that most of your buddies have been adopting your mannerisms. It’s always the little things. You started using a specific word, typing a certain way, wearing something different, walking a different way, or speaking in a slight accent – for no reason at all, just at a whim, but you notice that they follow.

This is your brand in full effect on auto-pilot. It’s your vision, your idea, the REAL YOU. People are trying to be a part of your world 24/7.

Very important concept to digest here and it will make you or break you. Ask yourself – what comes to mind when people in your social circle think of YOU? What’s going through a girl’s head a few minutes after you’ve approached her, what’s her impression of you, what’s your world like?

Branding isn’t about gay company mission statements and cheesy commercials. It’s about vision and core values. It’s the single message that you’re sending out to the world. I AM XYZ….

One of the biggest things you’re reminded of in marketing, psychology, NLP, hypnosis, list goes on… is that people could process a limited amount of information, both logically and emotionally, at any given time, and also that most people are ADD as fuck. Because of this as you think about what exactly your overall style/brand/message is and how you can improve it, need to realize that the more singular and unique it is the better.

That said though you should never “try” to be different for the sake of being different. Needs to come from a place of genuineness, not insecurity. Do something and be something because you love it at the moment and others will follow. This is also why this is often a process of self-discovery for many guys, because as your game, personality, and personal style strengthens you also become more aware of who you really are and what exactly that message is.



So, to cap off here….

RULE #1 – The strongest message *ALWAYS* wins.

RULE #2 – Your message is infectious. It’s VIRAL. Masssive domino effect.

RULE #3 – People want to be led and are always looking for new people, things, and trends to follow.

Final point… GAME = INFLUENCE = YOUR PERSONAL BRAND = LEADERSHIP

Yah, the term “pick-up artist” is prettty chode-y and def has a weird ring to it, but you know, thinking it over I actually like that it uses the word “artist” – but NOT thinking about it in the way that it’s typically thought about.

Your personal style, your wardrobe, your mannerisms, your lingo, your passions, interests, and hobbies – your presence, brand, message, and self-identity are all part of YOUR ART.

Game is art because it’s self-expression.