Internet has brought many good things to our lives and though I applaud some of the revolution it made in communication (Hey, who doesn’t love e-mails directly delivered on your phone, up-to-the-minute information on your favorite soccer matches, online ordering, etc.) I must point out certain disturbing things that have crept in with this technological revolution.

People Get A Website, Twitter Accounts, Blogs And So On

People have started a new way of communicating with the outside world to friends, clients, and potential business. It is already hard to tell where the commercial interests end and where the personal begins. This is where manipulation starts. If their blog/website/twitter account is successful they start to have some kind of power over others. People follow them.



All of a sudden whatever they say has an audience. And this is where it gets freaky: anything you say starts to make a dent in your followers. They believe it. It doesn’t matter whether the successful internet guy lives in a basement with his mom. He managed to have an audience, sometimes made up of other guys in his same exact situation. Nobody cares about whether the stories or facts he is giving to his audience check out with reality. Sometimes the content is straight forward delusional or simply made up but who cares as long as Google sees activity in your website.

The Internet Persona



It is hard to tell on these various blogs and internet sites where the real person ends and the internet persona (the character he is impersonating to impress his audience) begins. It is not unusual to see facebook profiles full of flair, positivity, and great personality traits, some of those personality traits are nearly impossible to coexist in the same human being. They are plain lying. They are creating an online persona, that is likable for as many people as possible. If a guy is a hopeless home body, he can go to his website and cut and paste some pictures of himself jet skiing or hugging a hot girl and all of a sudden he is a “popular” guy. The illusion of reality becomes reality. Some people who are delusional themselves start to believe this guy is really “popular” and “cool”. He starts to attract an audience of delusional people, people who don’t care about verifying the facts or simply are too lost in fantasy to care. In other words he is becoming “successful” in the internet “game”, while being unsuccessful in real life. But it doesn’t matter because for these people there is no life outside “online life”.

For celebrities is the same thing. They go into personal crisis because their personal lives become “public”. All of a sudden they become “a living legend”. People have certain expectations about them that need to be fulfilled. The real human being behind “the legend” with both talents and defects of character becomes secondary. Something has got to give.

As a result of this tension they turn to drugs and alcohol to mitigate the pain of living in the public eye. Case in point, Charlie Sheen and his “winning” antics. A whole PR industry has been born out of this problem. There is people who get paid to feed lines and speeches and ways of behaving in public to celebrities. PR otherwise known as manipulation.

I remember this famous line Warren Betty said while he was being filmed in real life during a documentary of Madonna’s “Blonde Ambition Tour”; he told Madonna, “Why would you wanna do anything outside the camera?” It is like saying today, “Why would you wanna do anything unless you twitter it first?”

But we are not talking about real celebs, we are talking “online celebs”. A different breed or a breed in itself. Way more pathetic because it is all or most of it made up.

The “Me” Generation

Self centered as they come, with the online revolution we are witnessing a new generation emerges. People who grew up with e-mail accounts, twitter, facebook, and so on. They are not in the habit of real life sharing. They prefer cyber space sharing and keep track of their on line “friends” via their phones. It is almost like a cyber life as opposed to a real life. They spend half their day checking their android phone for messages on line, e-mails and so on. Their phones are an extension of their hands. It is glued to their bodies.

It is the “me” people. The real world is just a blur. Cyber space is the real world. You see them on the street and tube and they are absent. They are not present. They are waiting for the next twitter, facebook, e-mail to bring them back to life. Nothing matters unless it comes through the net. It should be the opposite, the internet should be secondary but it is not the case.

Catering To The Internet Crowd Or “I Am Too Old For This Shit”

( This is a hilarious video that I thought about putting up. It is an advanced drill in the fear technology realm and I won’t recommend it unless you have taken a program with me and I have taught you the purpose of doing this. If you are advanced in the game, it could be fun to do with your friends. The more you do this drill, the more you will feel that your fears around attractive women are laughable and funny. The way we do this in our London Crew is we take turns to approach and the others will drill you with “negativity” before the approach happens. Sometimes it becomes hilarious because we get really silly and hard core on the negativity to the point that the guy approaching breaks down in laughter and it becomes really fun.

Be wise when you apply fear technology and make sure you are surrounded by supportive people when you do this otherwise the drill can backfire and make you very uncomfortable.

Enjoy…)



Of course, I have a blog commercially and I try to cater to this crowd and I have problems. I grew up in a different generation and it is challenging for me to appeal to people I don’t understand. I try to keep my blog simple and helpful to those who are really trying to get good with women, also for former clients of mine to keep track of the evolution of my teaching.

But my blog is unappealing to the great majority. There is no drama, no fake online persona, no “manifesto” to awe the deluded, there is no “Tony Robbins on steroids” speeches, there is no speeches at all for that matter. I don’t post about my trip to the moon, I don’t twitter: “I am in a club right now and my ass is on fire”, I don’t do facebook. I just post simple stuff coming from the field. I never say my life is amazing because it is not. Or that I am walking on water or sunshine and that I live in a fantasy world. I don’t do speeches hanging from the London Bridge because I hate the fucking bridge to start with, I rather hang myself from it. In other words, I am not deluded. I am just your average guy. Boring. Ha!

The “me” generation connects with the online persona, not with the real person. First and foremost because they have managed to build an online persona for themselves. Marketers know this really well and they use it. Not only that they publish how-to books for the self deluded who read those books and write for the other self deluded. Those books teach how to manipulate and give the “me” generation what they want to see and hear.

In our dating industry, this takes a whole new level of manipulation, craziness and why not, delusion. There is a very, very few companies who still do bootcamps on a regular basis or feature bootcamps as their main product. Probably RSD and a couple more. It is way too expensive and requires top-notch coaching standards. Too complicated and expensive. Too hard. You must know what you are doing and be dedicated to teaching for years before you can call yourself an expert. Takes too long. Nothing good comes fast.

However, if you go online, you see hundreds of “seminar type” of companies. They all teach Pick up. How can they operate on line and feed pick up content to a crowd without interacting their material with real clients and real girls? How can they teach this stuff to clients without teaching/verifying it “in field” for real with real clients weekend in-weekend out? The fact is that they don’t . They don’t have to thanks to the online revolution. They can give the “appearance” of real teaching and the “me” generation will buy their product, as long as it is entertaining and explained in an amusing way. For the same reason videos with live cats in them in Youtube get hundreds of thousands of hits. Everybody loves kitties. Retarded yet effective. A video of somebody with a clown suit number closing a girl on the street gets one hundred thousand hits. A video of a real life Pick up of a guy making out with a girl in club, you are lucky if you get a hundred hits. Nobody cares. There is no flash.

You get somebody like Ekart Tolle, pedaling spiritual knowledge that was written and explained by Indian Gurus thousands of years before him but he explains it with a funny accent which makes him successful. I know many ignorant people who mocked me for -and I quote- “Living in cave with a diaper” because I used to real the all-time-spiritual classic book “I am that” by Maharaj. Those same people embraced Ekart Tolle’s “eastern philosophy” approach 2 years later.

Of course, Tolle doesn’t bother to explain he ripped it all off from Indian culture and spiritual tradition. Plus he has credibility, simply because he is from the west. Nobody cares to check the facts that it all has been said before. “Living in the now” is something advocated by every eastern prophet that we know of. Who cares? Right? As long as it is amusing and explained by a dwarfish German dude with a funny accent we will buy it. People tell me, “you have to live in the now like Tolle says in that book”. Yes, Tolle taught that to Bhudda himself. While you are at it, throw Jesus Christ in there too.

Addictive behavior

I for one have fallen in this online life of sorts. As soon as I woke up I would check my emails, favorite websites, blogs, recent posts and so on. I would keep coming back to my computer or android to check all the internet crap that I have grown addicted to. All of a sudden I realized that when I was not plugged on line, I was fantasizing about my “on line” life. I wanted to go back and recheck on my email account, posts and my favorite soccer team articles on their website. I had no life outside online life. It was insanity.

Today, I don’t have internet in my room. If I want to check my website, I pay in an internet Café which allows me to keep my internet time in check. I often put a timer next to my computer in the internet Café, not to spend more time than necessary. It prevents me from getting lost in the various websites and do my work as a priority on my website.

Furthermore, I have a strict rule that I will only use my android on line to check my work email account twice a day. I would only surf the net with my android when I am sitting idle in the train for the 10 minutes of my trip. No more. By enforcing this “online discipline” I keep my “fantasy” online life to a minimum while attending my various duties on line. It works for me. Sometimes I slip and find myself surfing the net mindlessly but I self-correct in no time. Back to real life. It is more important.

What Is Real?

I hear stories these days that are really crazy but true. For example, somebody has a blog about photography but he is not a real photographer. He just put together an e-book for photography. Now he sells this e-book and makes money out of it. To add insult to injury, he pays some smarter, more qualified worker in India dirt-low wages to update and manage the blog for him. Sometimes he pays a third party to put the e-book together in the first place. In other words, the real owner of the site did nothing and is an expert on nothing. Now all he –or his Indian employee- has to do is bring traffic to his website to sell “his” book on photography and boost his online profile as photography expert. However, it doesn’t end there. Once the blog is successful, he sells it to another guy who doesn’t have the faintest idea of photography. Internet marketing at work.

Where does that leave the consumer, the end user of the e-book?

What’s The Future For This Online Thing?

We are part of it whether we like it or not. Some people tell me, either you adapt or you die. Dinosaur type-of-shit. Get the money and run. The “me” generation doesn’t have or care about “abstract” concepts like ethics, reality, truth, honesty, congruence, and so on. “Boring”, I hear them say. “What’s the fun in cold hard facts? Let’s spin them a little so it is more appealing”, then a little becomes a lot. Until all you have is spinning and no truth behind it. “People are suckers” seems to be their motto.

Like any trend, this “fake online persona” will run its course. I trust the human race. We have been through everything and we will get through this one too. I remember the times where “routine” game was king. Nobody dared to challenge it because it was effective in getting reactions. Some of us changed and stuck to natural game in the face of challenging pick up theories. We stuck with it even though we were rubbing against the grain. Today we don’t have to “sell” natural game. No only that, most of my clients come to me and say, “I don’t want to use fake Pick up lines. I want to be able to do it for myself”. That is a ray of hope for the “me” generation. The chosen few.

Ozzie
RSD EXECUTIVE COACH

http://www.pickupmadesimple.com
http://www.physicalgamebook.com