THE FORUMS

May 24th, 2013
Here's The First Rough Draft of Bootcamp Video Infomercial
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Tyler

Tyler

Instructor | Trusted Member

Join Date: 08/20/2006 | Posts: 6902

So I've been putting off creating a proper Bootcamp infomercial video for years because I think it's so meaningful to me that I keep imagining this grandiose video with bells and whistles or something.  I did the same with Blueprint Decoded back in the day, so noticed this pattern in myself and decided to just start putting out drafts of it and ask you guys what you think.  Then build on it.

Here's a first draft that I just recorded "off the cuff" at the recent Atlanta Free Tour.  It's the first time I've stopped to verbalize what goes into the BC in a clear way in front of a camera in many years.

IMO it's like 5% of what I want to go into a BC video infomercial, which I think should include infield examples of how the teaching is done, Power Point on the specifics, graphics, multiple mediums, testimonials, etc..  But let me know what you think of this as a "starting point".  Thanks!
 


Tyler
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#1
startale

startale

Senior Member

Join Date: 09/10/2011 | Posts: 188

I want to do it for sure after this video.
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#2
Volition

Volition

Senior Member

Join Date: 04/21/2007 | Posts: 214

 makes me pumped for my bc with alex next month!
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#3
Lupino-

Lupino-

Respected Member

Join Date: 03/15/2012 | Posts: 325

Bells and whistles would help. But just in the intro (yeah, you should do an intro of students screaming chode crystal in the club than closing bitches). What you actually said in the video is gread imo.
 
Do the meditation video already =)
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#4

allaboutgame

Member

Join Date: 03/02/2012 | Posts: 64

sounds like a fairy tale
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#5

shahanshah

Senior Member

Join Date: 04/13/2011 | Posts: 226

Thats really informative for a rough draft.

Just stay away from cheesy "Guys walking away with success" clips :P.

Although this is my purely subjective and personal opinion I think this is the best type of advertisement for a bootcamp.

Being informative and practical for understanding rather than saying "If you want threesomes we teach threesomes", "We'll teach you to get laid", "We'll push you", obviously mentioning it is standard but not basing the video around it.

As you've mentioned in your videos you know you've got a specific audience and unless I'm wrong they aren't the demographic that go for the "hype" but rather the more information and 'real deal' approach.

Just my 2c anyway :)

*I'm taking a bootcamp in the autumn after I've saved up (Already nervous) :)
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#6
CharlieT

CharlieT

Senior Member

Join Date: 02/07/2012 | Posts: 167

 Yeah made me want to do one for sure. Still wont because I'm flat broke...I'm honestly not sure you can conter that objection though to be honest. I mean if someone has less money in their bank account than the cost of your program - taking it is irresponsible. Your Hotseat infomercials where hella effective with that though. 300 is a lot for me and I scraped it together because I was just sold...And it was awesome! But seriously, the second I can afford BC - So there. 

The other objection which probably is counterable...I'm not sure I would shill out the 2,500 -  3,000 it costs if it wasn't you or maybe Jeffy or Julien if I did have say just enough to afford it. It's not because I'm not thoroughly convinced the other guys are fucking macs and mabe even better than you with their personal "batting-average" I just don't click with the content they post here quite as much and that makes me more concerned I wont take their practical teaching on board as effecively. 

I live in Australia by the way.
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#7
Falc

Falc

Respected Member

Join Date: 11/26/2011 | Posts: 820

Sounds great dude, great articulation and a precise job of getting the point across as always. I think the most important thing is giving people at beginner, intermediate and advanced levels a clear idea of what theyll be getting, and you addressed that.

What may be a good idea is having 2 infomercials to appeal to 2 different ways of hooking customer interest. The first could be a longer more information based format where you address, in greater detail, different positions that different customers can be in and how a BC could help. I guess the more you really think throgh and cover all the different kinds of ppl that could benefit from a BC the better. Id throw in little infield clips and maybe a couple of interviews with BC alumni.

The secod would be something like your hotseat ad. A flashy/fancy short ad with alot of sense appeal and infield footage mixed in with big text headers highlighting selling points (eg "Learn to approach!" with a clip of you throwing some kid in set, "Learn it all right down to the pull" with a vid of a students dick going into a vagina...just kidding :) ). Maybe mix in little seminar clips, but only if they get the point across realt concisely and ideally if theyre also funny/exciting. I think the second idea would hook more for a more general audience, who may then check the more information based thing. For those of us whove already been considering a BC we may just jump right to the first idea.
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#8
seonsoo

seonsoo

Senior Member

Join Date: 04/25/2009 | Posts: 134

I think it's a lot improved compared to the other old video from blueprint in the same channel.
but it kind of has a more forced vibe than your regular seminars. maybe it's because you don't want to come across like a salesman.
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#9

MKC

Junior Member

Join Date: 07/20/2011 | Posts: 26

That video at the end of Blueprint where you're talking about bootcamp is what made me take my first bootcamp last year.  I was always thinking about it, but that was where it clicked.  The part where you said something like, "This is called CUT THE SHIT, TIME TO GET THIS HANDLED."  Also there was a part in blueprint or somewhere where you were talking about how you're instructors were nervous about keeping their jobs becuase you beat it into them "Produce transformations or GET THE FUCK OUT!!"
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#10
iRyan

iRyan

Respected Member

Join Date: 03/06/2012 | Posts: 592

A video in the style of Julien's "Swindling women out of their hopes and dreams" with really quick clips of yourself and students approaching hotties and bringing the party, full beastmode!
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