Hello all. Been an interesting week, just got back from Los Angeles where I'm running bootcamps intermittently throughout the summer. Flew down and was staying on Tyler's couch, where I was awoken at 8am each morning by miniature people grabbing my face and shit. 

So it's a summer of California bootcamps for me, which suits me just fine. Also, I love doing the programs in Hollywood because the HOT ASS BITCHES is a nice change of pace from the PLAID SHIRTS AND UNKEMPT HAIR of the San Francisco female fashion scene. Next week, I'm bringing the infamous Consensual Sex in the Missionary Position For the Sole Purpose of Reproduction Van down, not only to avoid the hands of small children grabbing at me in my sleep but also to provide that MOBILE HOTEL ROOM PARKED RIGHT OUTSIDE THE CLUB for the students to pull to. NO EXCUSES.

Anyway, today is a pretty big day for me because it marks the launch of my little t-shirt company, Heart of Beast, and the first line of BEASTMODE t-shirts. The site is up and ready to go at www.heartofbeast.com so check it out!

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To coincide with the launch of the shirts, I wanted to put something special out, and so I've taken my entire speech from the recent Seattle Free Tour I did with Tyler and posted it up on the youtube. In it, I talke about threesomes, which if you've seen Jeffy Show you might be familiar with my methods on, but I also get into how my game has changed over the years, and perhaps most valuably, my daily and weekly strategies for managing a ridiculously large rotation of women (talking 10, 20 or more girls here) and keeping shit straight in your head, and organizing everything for maximum payoff. aka sex. lol



So yeah, there are a lot of ideas and mindsets in that video that help me to keep my head on straight when I'm working volume. I say it time and time again, the ultimate solution to most problems guys have in the game when they're coming up is to increase the number of girls they are interacting with... this has a tendency to autocorrect neediness, not because it makes you into an icy cold gangster but rather because you simply will not have TIME to wring your hands over Suzy Vandersloot and her special case issue. Over the long term, this sort of "installs" the ice cold gangsterness into your being until it's actually REAL. 

Thing is, as I mentioned in the video, working volume like this can be a real mindfuck because what you have to do is essentially increase the RAM in your brain so you're able to see the big picture and where every girl fits in in the hierarchy or "funnel" as I like to call it. Some guys try to use different apps for this on their phone with elaborate notes and "last contact" information etc, but instead I've taken the more organic route, where I've just trained my brain to be able to handle all these different moving, changing parts dynamically. To me, it's the only way. 

Now granted, in the video I mention that I will often spend HOURS getting all this shit straight in my head. But typically that's only one or two strategy sessions per week, the rest of the time it's just executing my action plan. However I'm a special case, some weird professional dater who has dedicated his life to it. For the average guy working like 5-10 girls tops, the time commitment should be far far less. 

So dick around with that and see what happens. 

Finally, as I said today we are launching the Beastmode shirts. Let me drop the press release in here for your perusal:

Heart Of Beast Demolishes “Douchebag” Clothing Brands with Anti-Ed Hardy T-shirt

July 5th, 2012 – San Francisco, CA – Today, Bay Area clothing company Heart Of Beast launched “Beastmode,” its premier line of high-end, attitude-focused T-shirts. The name comes from the athletics term, which has evolved to mean a general Superhuman state of being, in which animal instinct takes over mind and body.

As much art as they are wearables, Beastmode shirts are revolutionizing what a T-shirt can be, using psychology-driven graphic language that draws from symbols of power and passion meant to enhance the wearer: Gladiator chest armor. A lion’s mane. Explosions frozen in time.

“These are bold symbols done in a subtle style. It was important to us to have the shirts highlight the wearer. Most of the designs draw the eyes upward towards the face, making the wearer the hero. You wear the clothes, they don't wear you!” says co-Creative Director Jeremy Fortes.

Signaling to both observer and wearer a kind of instinctual power, Beastmode shirts were designed specifically with the pick-up community in mind.

“We want our shirts to be conversation starters, “ says Fortes. “No one is doing what we are doing. Right now the trend is to use literal images, ironic sayings, memes or cartoon elements. That wasn't strong or original enough for us… and the graphic shirts you do see (like Ed Hardy, Affliction) are wayyy over the top. We’re more interested in the power of subtle design.”

Beastmode shirts are as much about an attitude as craftsmanship. Using understated, abstract vector graphics, high quality cotton, custom artistic processes, and handmade printing, Beastmode shirts create a powerful air of confidence and remind the wearer of his or her innate, primitive power. “It's a way of engaging with the world,” says Fortes.

Designs are meant to appeal to both men and women. “This isn’t just about guys picking up chicks in a bar,” says Jeff Allen, co-Creative Director of Beastmode. It’s about everyone digging deep into his or her inner beast. Like a predator stalking its prey, the wearers of these shirts exude a confidence and power that transcends gender.”

Embracing unisex designs, Beastmode leveraged specialized techniques to print on hard-to-print areas such as the neckline, shoulder and side panels, thus avoiding design distortion regardless of the wearer’s body shape. “No, there’s no boob distortion,” Fortes laughs.

Beastmode shirts are produced in limited runs, using high quality American Apparel shirts and custom artistic processes to create one-of-a-kind garments. Limited Edition Beastmode video content available on launch and for one week afterwards at www.heartofbeast.com




Designed and printed in San Francisco
Creative Directed by Jeremy Fortes and Jeff Allen
Designed by Claudia Fung
Hand printed by Free Gold Watch
Printed on American Apparel Shirts

Available for purchase at: www.heartofbeast.com

About:

Heart of Beast was started by Jeremy Fortes and Jeff Allen because they couldn’t find the kind of shirts that they wanted to wear. So they did what any guy tuned in to his own instincts would do: they went out and did it themselves. All shirts use specialized graphic design and are individually hand-printed on the highest quality materials using custom artistic processes so each garment is unique.

This winter they will be coming out with a line of hoodies and V-necks that will also harness the Beast.

For more information, visit www.heartofbeast.com

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In addition, for those who pick up a shirt in the first week, we're giving you a 15 minute bonus video in which we really dig into the process of designing these shirts, the idea of "Beastmode" itself, and how you can use the shirts to start conversations with women and actually get it on... yes, this actually happened to someone wearing one of the shirts out. Check out this little preview trailer:



Anyways, that's it for me today, I'll be back with another article next week on Sunday, after I finish bootcamp. Pick up a shirt in the meantime and I'll talk to you soon. Cheers

PS: very important... to get the bonus video, make sure that you click the link back to www.heartofbeast.com after your PayPal purchase to access the bonus video. It's very specific. Thx

www.heartofbeast.com