Ok, so it's Jeffy writing you once again from the lofty heights of majesty on a Virgin America flight to Los Angeles, where I'll be conducting this weekend's Bootcamp. I'm running programs in San Francisco every weekend through the end of the summer, and as I've said before, this is truly the best time to be taking a Bootcamp as the day game on Sunday is phenomenal.

Anyway got a video for you today that a lot of people have been clamoring for. It's the next in the line of recent RSD videos that inspire some of you while repulsing others. Others still will probably just think it's funny. Yes, this one's got something for everyone. Fun for the whole fucking family.

So yeah, this one was shot this past January at the Montreal Free Tour. In the clip I go on a bit of a tangent and tell the crowd about a situation that I'd encountered the month before where I'd arranged a date with a woman who I'd met out at the bar, and I got STOOD UP.

Yes, that's right, this woman straight up did not show up for the date, and was unresponsive to texts/calls, leaving me sitting there at the bar with my dick in my hand, playing Words With Friends as the workers mocked me.

Now most people would just chalk this up to the game, and carry on. And yes, that's pretty much what I did... I called up Evil Stifler and we went out beasting. However, the next morning, the woman sent some patronizing, condescending text with some LAME ASS EXCUSE as to why she flaked, and my blood started to boil. So I formulated a plan, and over the course of the next few weeks, carried it out. Check it:



It's like, "This chick stood up the WRONG MOTHERFUCKER." I bet she'll never do that again, huh? haha.

While this is mainly sort of amusing, I think there are nonetheless a few lessons to be gleaned from this story. Yes, yes, justice is served and all that, but on a deeper level, I think the big takeaway here is a common quality I've seen in pretty much every guy I've met who is "good" at this stuff:

They don't take shit from anyone, and they do not suffer fools lightly. There is an unwavering set of personal boundaries that, if crossed, demand a swift and unequivocal response.

At the same time, there is an understanding that when it comes to "respect," you have to give it to get it. People often hear the derogatory phrase, "player with a heart of gold" and misinterpret it to mean being a decent human being. As though you cannot succeed at game unless you're some raging dickhead. To the contrary, poor concern/awareness of how you are making others feel, aka "emotional acuity," is probably the biggest hurdle many people entering into this game will face, as they lack the ability to make micro-corrections dynamically in set, which is ultimately what allows you to make small errors and still not get blown out. This so-called "me-you communication" is the foundation of what we traditionally call "trust and comfort." She needs to be able to see that you have an attunement to her subjective experience and you're not just in your head thinking about what to say or do next to manipulate her into having sex with you. Let's face it, any dumbass can go up to a girl and get attraction if they have a basic knowledge of cold approach principles. But it takes a bit more to actually pull her and fuck. In many cases, it's that SHARP emotional acuity that makes the difference.

On the flip side, I've seen too many students, particularly younger students, who get treated like absolute dog shit by random girls at the club, and who do NOTHING about it. In fact, in a weird chicken-or-egg thing, it's hard to tell which came first... the girls' disrespect, or the guy's submissive pushover demeanor. Like when a dog smells fear and instinctively attacks. I remember one time the student would go up to the girls and they would listen to him talk, but they wouldn't even LOOK HIM IN THE EYE. They didn't even give him that basic fucking courtesy. Why? Because he was being a punk bitch. You can bet your ass if Julien, Brad, Tyler or myself encountered that same behavior, it would be an immediate, "HEY.... EXCUSE ME, I'M TRYING TO TALK TO YOU." Maybe even PHYSICALLY TURN HER so she was squared up with me. This whole "commanding respect" deal is something that absolutely needs to be addressed for you to become successful with women.

Now in this particular instance, I didn't pursue the girl after I'd executed my little stunt, as I frankly had no interest. But as I illustrated in the subsequent story about the Swedish girl, I've had many cases where I did something extreme and dramatical like this and turned it around.

You see, this is the underlying reason why many of these tactics go over so horribly when employed by newbies. Because they are not doing/saying these things as an expression of their selves, but rather as a desperate attempt to control outcomes and garner results. When I do these kinds of things, I DON'T FUCKING CARE ONE IOTA whether or not the chick comes around.

And ironically, that is probably the main reason WHY it works, in the cases that it does. Tyler always talks about how one of the biggest determinants of success or failure in any given interaction is what the girl sees when she looks into your eyes. Is it the wavering glance of the guy who is thinking, "God I hope this works, I hope she's nice to me, what do I say next to make her stay and keep talking to me".... OR is it the PRESENCE and relative ABSENCE OF THOUGHT that is the hallmark of the guy who is jut fucking around, staying true to HIMSELF and not the environment, the girl's idiosyncratic preferences, or whatever. The inference is that this is a guy who is likely getting laid, pre-selection, value, etc.

Undoubtedly, a lot of this attitude comes strictly from experience. I know that back when I was starting out, for me to adopt this kind of attitude would be basically an exercise in ACTING, as I very much DID care about each individual interaction. It's only here, ten years deep, that I really have that PERSPECTIVE that allows me to see the big picture, and divorce from the outcome in this way. It's extremely freeing.

To be fair, however, I would have to say that even though I wasn't entirely there in the early days, I still had the seed of this attitude in my head, waiting to germinate with the water of field experience. If you read Nine Ball, you can see it in the way that I would refuse to take no for an answer, in the hair trigger I had with insolent, breezy hoes talking shit, in the elaborate long-term machinations I employed in the legendary Chessclub Saga.

Point being, even if you're not at a level where you're able to fully internalize this concept of abundance and the freedom from outcome that comes with it, you can still see the path and make a concerted effort to move in that direction. It will not be easy and there are bound to be fuckups, sometimes hilariously epic ones. But you keep moving towards it, one shattered heart at a time.

Speaking of shattered hearts, this seems as good a time as any to reveal the fourth shirt in the new BEASTMODE line of tees... "Broken Glass." Take a look:




With the Beastmode shirts, we really wanted to give a sense of the raw POWER that is inherent in "beastmode." We were inspired in part by the German industrial designer Ingo Maurer, who mainly makes lighting fixtures. One concept he repeatedly explores is the idea of an explosion frozen in time. When there's an explosion, there's all this power and energy... and then it's gone. What if you could FREEZE that moment and sustain it, to enjoy and/or admire at leisure. Here are a couple of his works... bear in mind... these are LAMPS haha:
 
                                     


       


So yes, with the Broken Glass shirt, we were aiming for a similar aesthetic. This one might actually be my favorite. It's violent, yet subdued. That's another thing we were trying to do... avoid the "douchebag" look of a lot of popular "club culture" shirts. Right now the trend is to use literal images, ironic sayings, memes or cartoon elements. That wasn't strong or original enough for us… and the graphic shirts you do see (like Ed Hardy, Affliction) are wayyy over the top. The designers don't understand the power of restraint.

Beastmode shirts are produced in limited runs, using high quality American Apparel shirts and custom artistic processes to create one-of-a-kind garments.

Limited Edition Beastmode video content available on launch and for one week afterwards at www.heartofbeast.com. Site launches next Thursday so be around next week for more awesome content as we lead up to it.... I've got a series of video excerpts from the Evil Stifler Mastermind I recorded a few months back, as well as my entire speech from the recent Seattle Free Tour where I go in depth on how I deal with managing a large rotation of girls and the systems I employ for this.

So hopefully we'll get some good discussion of these ideas going in the comments section, and I'll see you next week.

-j