Brad-'s Blog

Look around.



Next time you’re at a social gathering, take in the social dynamics in action.

I can’t turn it off. I’m constantly analyzing guys meeting girls, couples hanging out.

Is it their first date?

Did they come here together?

How’s that guy doing?

Does she like him?

You begin to recognize patterns. Certain variables are consistent in EVERY interaction when it comes to one person being attracted towards the other.

One very important concept…

Attraction = Value



All you need to build attraction is value.

So much of the content and experiences that occur during my bootcamps are based off this truism, and the results from studying this material have been phenomenal.

My own success comes from this same philosophy. When I walk into that nightclub, I AM THE HIGHEST VALUE PERSON THERE! Period.

I’ve been in clubs with celebrities, professional athletes… I think to myself “Yeah, they got their own shit going for them, but I’m still cooler.”

100% belief. Fully. And it’s a self-fulfilling prophecy.

That is how social dynamics works. The strongest reality wins out.

So I tell students on program, “You are the coolest, most high value dude too! And you don’t need to do ANYTHING to prove it!” “YOU DESERVE A 10!!!”

Haha, the old self-help affirmation game. What response do you usually think I get when I tell a student this?

“Fuck you Brad!”



If someone just tells you a new mindset, do you automatically pick it up, reinforce it, and easily incorporate it as dogma?

No.

So, how do you turn an affirmation into a belief?

Reference points. A human needs experience proving any new found mindset, which is a large part of what we do on program every weekend.

The next issue.

How do you reinforce the mindset that you are high value when you have no reference points proving it, and you need high value to get the reaction to reinforce the mindset?

It’s a circumlocutory perplexity.

So I have developed a variety of cheat codes that are basically just techniques that convey higher value purely through your actions.

The coolest part about it all is that once you DO come to believe that you are higher value, you do these types of things AUTOMATICALLY!

Unconscious competence.

I have a list of about 30 different ways to convey value, but you’ll just have to come on program to get the full shebang.



Haha, sorry guys.

Here are a couple of my faves, mostly the verbal approaches. Maybe in a different article I’ll give more of the body language/positioning/action based techniques for conveying value.

So lets get into the list of cheat codes…

1. Statements not questions.

What is one of the most basic principles you hear all the time?

Never go into interview mode! “What do you do? Where are you from? You come here often?”

An easy way around this is to turn your questions into statements.

“Where are you from?” becomes “You look Swedish.”

This conveys value because you are coming from an authoritative angle. You are taking a risk and making an assumption. It also gets her qualifying herself, and ultimately you get the same response either way, but from a higher value perspective.

2. Lowering your bar for what is acceptable to talk about.

The biggest difference between “routine based” game and “natural” game is that the former uses words to convey value, and the latter uses ACTIONS. Purely by lowering your bar for what you talk about, basically VOMITTING words, shows that you care very little about trying to impress the girl.



If you are just spewing nonsense, are you trying to impress her? What does that say about your level of options with hot girls? What does that say about the type of people you normally talk to? They are probably even hotter and cooler than her.

Along with this is the concept of vibing. Just go up and talk to the girl about any random nonsense.

WITHOUT A GAMEPLAN.

Vibing is conversing without a gameplan, being totally outside your head and not thinking about “WHAT TO SAY NEXT.”

Why does this convey value? Because, as Tyler says in the Blueprint, it’s cocky. You obviously aren’t putting much value on the interaction, and have full trust in your faculties to make it happen.

3. Tonality

This one is huge guys. Probably the most important of all the concepts. There is inherent value in certain types of tonality that convey how much you value yourself, especially compared to the other people in the conversation.

Remember, it’s not about what you say, but HOW YOU SAY IT. If you need a refresher on vocal tonality, check out Tim’s segment on Transformations.

Breaking rapport tonality.

Think about how your dad talks to you, a professor, a police officer, your boss… They all use a certain type of tonality, which has INHERENT VALUE.



People as social creatures have picked up various social cues over the course of their lifetime. We develop certain behaviors for how to act when we have value, and how to recognize when other people have value.

It happens naturally. Your boss isn’t thinking “I need to use breaking rapport now with my subordinates to get them to respect me.” It just happens naturally as he receives more responsibility in his job and takes on the characteristics that HIS boss had.

That is what is great about all these concepts. They happen naturally once you start taking on high value mindsets.

So the process works like this. I’ll tell a student to use breaking rapport tonality when approaching a woman.

The tonality alone conveys value, and builds attraction with the girl. The student then starts accumulating reference points where he just went up and chatted girls, not needing to SAY ANYTHING SPECIAL.

He sees how he can just go up and be himself, with a little tweak in his tonality, and build attraction NATURALLY. He DOES start to feel high value. And as that happens over and over again, he’ll NATURALLY START USING BREAKING RAPPORT TONALITY because he feels high value!!!

It’s a beautiful thing.